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PhIMA: Philadelphia Interactive Marketing Association


Rocketfuel Educational Event Panelists

Tyler Romasco, Sr Client Partner – Rocket Fuel

As part of the Business Strategy group at Rocket Fuel, I currently work with agencies, brands, and publishers to help them achieve their marketing goals by offering AI powered business solutions, consulting on DSP and DMP strategy, and technical integration support. Prior to that I managed Operations and Analytics teams on the Publisher side for O&O properties, as well as have a background in Social Media Marketing and offline promotional campaigns for small businesses.

Justin Fried, Senior Vice President, Search and Emerging Media – CMI

Justin Freid is a digital marketing veteran with over 12 years of experience helping some of the largest brands in the world leverage the digital landscape to connect with their target audiences. Currently leading the SEM, SEO and social media teams at CMI, a WPP Health and Wellness Company, Justin helps pharmaceutical companies create and execute digital strategies. With experience in industries such as finance, insurance, pharma and CPG, Justin brings a data driven approach to clients. His expertise across all facets of digital marketing creates an interconnectivity between efforts, leading customers further along down the conversion funnel.

Pete Walker, Head of Technology – Digitas Health

With over 20 years of experience, Pete serves as the senior-most technical executive for Digitas Health. In this role, he has responsibility for quality, effectiveness, career development, and skill evolution for over 100 technical experts across all of Digitas Health’s offices. Pete serves as the agency’s network sponsor in the evolution of the offshore production and development teams, scaling from a handful to over 600 offshore staff at partner and custody locations. His experience spans CMS tools such as Sitecore, AEM, and Drupal. He also drove the agency certification process for the Veeva suite of tools. Pete’s team has deep expertise in designing, building, and using other enterprise-grade template-driven CMS platforms similar to Canvas, including, Adobe’s AEM, Sitecore, Interwoven, and other Drupal and Acquia Cloud Site Factory solutions.

Eleanor Bowman, Associate Director, Programmatic – Publicis Health Media

As a licensed RN and pioneer of programmatic consulting, Eleanor is bridging the gap between clinical use case and consumer media engagement. Focusing on healthcare and pharmaceutical clients at Publicis Health Media, Eleanor brings a unique blend of creativity, psychology and technical execution to an ever-evolving, mixed-media environment. Preceding PHM, Eleanor worked across telecom, CPG, e-commerce and auto verticals, empowering advertisers to reach their business goals and build meaningful brand relationships with consumers. Prior to digital media, Eleanor worked as an RN at the University Of Pittsburgh Medical Center—now marrying her passion for medical innovation with her ambition to evolve consumer marketing.



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