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PhIMA: Philadelphia Interactive Marketing Association

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Social Media Specialist

Date Posted - Sep 15, 2017
Company: Liquid Interactive
Contact Name: Emily Massaro
Contact Email: emily.massaro@liquidint.com
Phone: 484-891-5150
Job Summary:

As a Social Media Specialist, you will develop strategies, as well as manage and analyze all activities within social media and email marketing programs for local and national clients.

Responsibilities:
  • Develop social media strategies for a variety of channels including but not limited to Facebook, Twitter, LinkedIn, Instagram and YouTube

  • Manage on-going social media strategies and campaigns as well as social media advertising based on client goals and audience
  • Research and copywriter for various social media channels, email platforms and landing pages based on campaign scope and goals
  • Build creative campaign concepts such as contests and giveaways that span multiple tactics including social media and email marketing
  • Identify opportunities for content and campaigns via social listening
  • Create and present detailed reports using campaign data from social media channels and email marketing platforms, as well as Google Analytics to produce new strategic recommendations
  • Assist Digital Marketing team in other campaign strategies surrounding SEO, PPC, Display and Analytics

Qualifications:
  • Bachelor’s degree in Marketing, Communications or similar background

  • 3+ years proven working experience in digital marketing
  • Certified in Google Analytics
  • Experience using tools for social media analysis including Facebook Insights, Twitter Analytics, LinkedIn Analytics, Instagram Analytics and YouTube Analytics
  • Experience in social media channels’ ad platforms, including but not limited to Facebook and LinkedIn
  • Experience using various email marketing platforms including MailChimp and Campaign Monitor
  • Familiarity with social listening and relevant platforms
  • Excellent writer and communicator
  • Strong attention to detail
  • Ability to thrive in a fast-paced environment
  • A natural networker that enjoys connecting people, content and ideas using the latest technology

Company Description:

Liquid Interactive is a premier marketing and technology consulting firm. For over 20 years, we have successfully helped organizations with their digital transformation related strategic planning and program execution efforts.  Liquid is the digital authority with the credentials, ideas, talent and leadership required to add immediate value.

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