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PhIMA: Philadelphia Interactive Marketing Association

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SEO Specialist

Date Posted - Sep 15, 2017
Company: Liquid Interactive
Contact Name: Emily Massaro
Contact Email: emily.massaro@liquidint.com
Phone: 484-891-5150
Job Summary:

As a Search Engine Optimization Specialist, you will create strategies, as well as monitor and analyze all activities within organic search programs for local and global clients.

Responsibilities:
  • Work with the Digital Marketing team and directly with clients to build comprehensive website SEO strategies

  • Perform detailed keyword and audience research, as well as competitive analysis for corporate-wide content strategies and website development programs
  • Execute technical analysis of websites that implement user experience best practices using a variety of tools
  • Manage monthly SEO strategies by optimizing meta data, link profiles, content strategies and technical performance
  • Sort and organize large data sets to produce insights and recommendations about SEO program performance
  • Create, report and present to clients on SEO results and changes to yield new strategic recommendations on a weekly and monthly basis
  • Assist Digital Marketing team in other campaign strategies surrounding Paid Search, Display, Analytics, Social Media and Email Marketing

Qualifications:
  • Bachelor’s degree or higher in Marketing, Data Analytics, Communications or similar background

  • 3+ years proven working experience in digital marketing
  • Certified in Google Analytics, experienced user in Google Tag Manager
  • Experience using data aggregation tools and platforms including Tableau
  • Experience using tools for organic analysis including Google Search Console, Moz, STAT, Ahrefs, Screaming Frog
  • Ability to thrive in a fast-paced environment
  • Excellent communication and presentation skills
  • A natural networker that enjoys connecting people, content and ideas using the latest technology

Company Description:

Liquid Interactive is a premier marketing and technology consulting firm. For over 20 years, we have successfully helped organizations with their digital transformation related strategic planning and program execution efforts.  Liquid is the digital authority with the credentials, ideas, talent and leadership required to add immediate value.

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