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PhIMA: Philadelphia Interactive Marketing Association

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Job Summary

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Paid Search Specialist

Date Posted - Sep 15, 2017
Company: Liquid Interactive
Contact Name: Emily Massaro
Contact Email:
Phone: 484-891-5150
Job Summary:

As a Paid Search Specialist, you will create strategies, as well as monitor and analyze all activities within paid search programs for local and global clients.

  • Work with Digital Marketing team and directly with clients to build comprehensive PPC strategies and campaigns

  • Perform detailed keyword and audience research, as well as competitive analysis for corporate-wide PPC strategies
  • Create and write new PPC campaigns that include writing compelling ad copy, setting keyword match types, creating new AdWords accounts, establishing KPIs and conversion targets, integrating AdWords and Analytics accounts, setting budget forecasts
  • Manage multiple ongoing PPC campaigns at once in several accounts by optimizing and A/B testing campaign, ad group, ad and keyword performance
  • Build negative keyword lists, monitor search terms report and research new search trends to further focus campaign performance based on client goals
  • Create, report and present to clients on PPC results and changes to yield new strategic recommendations on a weekly and monthly basis
  • Assist Digital Marketing team in other campaign strategies surrounding SEO, Display, Analytics, Social Media and Email Marketing

  • Bachelor’s degree or higher in Marketing, Data Analytics, Communications or similar background

  • 3+ years proven working experience in digital marketing
  • Certified in Google Analytics and Google AdWords, experienced user in Google Tag Manager
  • Experience using tools for paid analysis including SEMRush and Google AdWords Editor
  • Ability to thrive in a fast-paced environment
  • Excellent communication and presentation skills
  • A natural networker that enjoys connecting people, content and ideas using the latest technology

Company Description:

Liquid Interactive is a premier marketing and technology consulting firm. For over 20 years, we have successfully helped organizations with their digital transformation related strategic planning and program execution efforts.  Liquid is the digital authority with the credentials, ideas, talent and leadership required to add immediate value.


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