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Email Marketing Specialist

Date Posted - Oct 11, 2017
Company: Turn5
Contact Name: Patrick Johnson
Contact Email: patrick.johnson@turn5.com
Phone: 610-240-4664
Job Summary:

The Email Marketing Specialist will report directly to the Email Marketing Manager and work closely with the purchasing department, graphic design, and other marketing channels. The key responsibilities of this role will include the coordination and execution of promo and trigger based emails. The role will also be responsible for coding promo and trigger based emails, deploying promo emails, troubleshooting HTML issues, high-level reporting and assisting in other Email Marketing tasks as assigned by manager. The coordination will span the websites AmericanMuscle.com, ExtremeTerrain.com and AmericanTrucks.com.

Responsibilities:
  • Campaign/Project Management:

  • Work directly with other departments to ensure accuracy of all incoming assets including merchandising lists, promo coupons/codes, and creative assets
  • Work closely with design team to produce exciting email, driving traffic and sales
  • Collaborate with merchandising to determine the best mix of products to feature
  • Enter creative requests for email assets including copy, creative direction, and necessary versions
  • Craft exciting subject lines, continually improving open rates
  • Work within the ESP platform for campaign set-up and reporting
  • Analyze weekly results looking for trends and areas that can be improved upon
  • Ability to create customer segments, leveraging email database to allow for proper campaign versioning
  • Responsible for improvement of key performance indicators such as open rate and click-through rate
  • Collaborate with Email Marketing Manager to propose and execute new tests that feature well-defined variables, producing meaningful results
  • Independently manage multiple projects from start to finish, while contributing to other email marketing efforts including strategy and brainstorming
  • Email Coding & Deployment:
  • Efficiently code promotional emails with HTML best practices in mind
  • Schedule emails on appropriate sending days to ensure email outreach is not interrupted
  • Code Trigger emails dynamically following coding outline
  • Follow a strict QA process ensuring there are no deployed email errors
  • Troubleshoot and edit any HTML issues
  • Ensure all marketing email campaigns are deployed accurately by creating an outline to catch any mistakes before deployment
  • High-Level Reporting:
  • Assist in analyzing weekly results to further improve marketing campaign performance -for all email types
  • Maintain weekly, monthly, and quarterly email marketing reports
  • Other Tasks:
  • May be assigned other coding, reporting or excel related work for other areas of marketing

Qualifications:
  • Education: Undergraduate degree in related field, or an equivalent combination of education and experience required

  • Experience: 1-2 years of email marketing and coding experience required
  • Experience using an Email Service Provider platform is preferred or demonstrated ability to learn similar web-based tools
  • Experience coding HTML emails
  • Strong working knowledge of Excel
  • Excellent organizational skills
  • Excellent oral and written communication skills
  • Ability to meet deadlines
  • Willing to learn and grow in a fast-paced environment
  • Updating relevant metrics

Company Description:

High energy, fast-paced yet a relaxed environment best sum up our work culture. We are one of the fastest growing e-commerce companies in the Greater Philadelphia area, owning and operating award-winning e-commerce platforms. Take a break and check out some of our work. We’re excited about what we’ve been accomplishing, and pride ourselves on continuing to build the best auto parts browsing experience… EVER.  www.americanmuscle.com www.extremeterrain.com www.americantrucks.com   Our team members are highly analytical with a desire to constantly challenge the status quo and think way outside the box. We foster an environment for employees to flourish and drive impactful results both for the business and themselves.

What you get in return Opportunity to impact business decision making within booming e-commerce company Competitive compensation package based on experience Ability to “own” projects No bureaucratic red tape 401(k) program with up to 4% company match Paid Parental Leave Health/dental/vision insurance Mustang, Wrangler & Truck Reimbursement Program.

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