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PhIMA: Philadelphia Interactive Marketing Association

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Job Summary

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Digital Marketing Manager

Date Posted - Dec 06, 2017
Company: InstaMed
Contact Name: Chadd Balbi
Contact Email:
Phone: 215-383-2599
Job Summary:

The Digital Marketing Manager position will be responsible for all operational aspects of InstaMed’s marketing automation platform in support of marketing and sales efforts. The ideal candidate for this position will have a passion for digital marketing and strong project management skills. We are searching for a candidate who understands the effort and dedication required to grow the business of healthcare payments.

  • Own and manage InstaMed marketing automation activities on a daily basis

  • Implement ongoing programs to increase open, click and conversion rates, prevent list decline and ensure excellent deliverability using best practices in testing and optimization
  • Develop lead generation and lead nurturing strategies, tactics and supporting dashboards
  • Ensure all email campaigns are deployed accurately by enforcing a strict QA process to catch all defects prior to deployment
  • Create reporting framework to show which marketing campaigns ultimately influence bookings
  • Support ad hoc cross-functional projects (e.g., execution of customer survey program)
  • Any other duties as applicable to the position

  • Bachelor’s degree

  • 4+ years of experience in digital marketing with marketing automation systems like Pardot or Marketo
  • Broad array of marketing execution experience including data hygiene and management, list building, landing page creation, email operations, lead scoring, campaign management and nurture program creation
  • Expert skills in Microsoft Word, Excel, and PowerPoint
  • Strong knowledge and demonstrated experience with
  • Knowledge of HTML, SEO, PPC and Wordpress
  • Knowledge of content marketing tactics and distribution channels (other than email) a plus
  • Superior written, oral communication and presentation skills with experience communicating effectively at all levels of management
  • Experience presenting recommendations in a clear and concise way to “tell a story” with data
  • Self-starter with out-of-the box problem solving skills
  • Exceptional time management skills, with the ability to simultaneously keep numerous projects on track
  • Strong project management and project planning skills
  • Ability to work well independently and as a team member

Company Description:

InstaMed is a rapidly growing healthcare technology company that has established itself as a leader in the emerging market of healthcare payments.  InstaMed’s solutions are delivered via its proprietary cloud-based platform and network of healthcare providers and payers.  We are seeking motivated candidates to join our dynamic and growing company.


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